The identity needed to match the room's vibrancy without tipping into overstimulation. We focused on a palette and type system that could withstand the energy of the space while still feeling deliberate and considered.
We developed the full brand system: menus, signage, and printed collateral, all built to match the unapologetic tone of the interiors. The operators wanted something with presence, something that would be immediately recognizable and hold up over time.
"This is not the place for subtlety."
That was the brief. The identity leans into saturated color, custom typography, and details that feel worn-in and layered. Menus sit on a traditional brasserie grid with leather covers. The wordmark combines two custom typefaces for structure and personality. Artwork from the dining room, including Scout Zabinski's painting, found its way onto coasters, matchbooks, and other printed pieces.
The evolved system helped the team shift naturally from cocktail bar to full dining room, giving the space a look and rhythm that feels fully realized. It is vibrant, confident, and layered, tying every element back to the dining room itself. Supper developed the full system from top to bottom, creating a brand that feels cohesive and full of personality.
