The goal was to create a name and identity that reflected the character of the Rosewood Hotel Georgia without slipping into nostalgia or theme. The brand needed to feel at home in the hotel’s historic setting while capturing the intrigue of the lounge. It had to read as collected and enduring, not newly assembled.
An Old-World Aesthetic made with New Technologies
We developed the name Prophecy and built a visual system inspired by esoteric references, old world motifs, and the atmosphere of the space. AI-generated imagery informed a series of illustrations, including the signature winged rabbit mark, along with a pattern system that incorporated local flora and fauna. Together, these elements shaped menus, stationery, and collateral with a layered, enigmatic quality.
The identity established a strong foundation for the concept and set the tone for an ambitious cocktail program. Since launch, Prophecy has been named one of the Top 50 Bars in North America, with the brand continuing to guide collateral, menus, and guest-facing details.
Done in collaboration with our friends at Once Upon a Time Hospitality.
