The work has covered positioning, naming, identity design, menu systems, and collateral across EDITION restaurants and bars. Each brand is built for its specific space and city while sitting within EDITION's global framework. Below is a selection.
Oroya
The Madrid EDITION
Jerónimo
The Madrid EDITION
lilac
The Tampa EDITION
We’ve partnered with chefs including Josh Niland, John Fraser, and Enrique Olvera to bring their restaurants to life. Each restaurant brand starts with the chef's point of view and is built to sit within EDITION's global system.
FYSH
The Singapore EDITION
Wonder Room
The Singapore EDITION
Sophie
The Tokyo EDITION, Ginza
The challenge with hotel F&B branding is giving each concept room to be distinct while keeping the portfolio coherent. That balance is what this work is about, and it is what we think about on every EDITION project.
TIDES
The Reyjkavik EDITION
tölt
The Reyjkavik EDITION
