We took the campaign to the streets
For the street-level takeover, we developed a bold typographic system designed to stand out in dense downtown environments. Posters and stencils used the brand system and direct phrasing to create a consistent visual rhythm throughout the neighborhood. The focus was on recognizability and repetition, allowing the identity to anchor itself in the city without feeling overproduced.
Inside the Pop Up Grocer takeover, the visual system expanded into the store environment with custom assets, signage, and the Dream Matcha Latte served in Settle branded cups. The goal was to make the identity feel at home among emerging food brands, using simple forms, clean layouts, and intentional color to create a cohesive presence across every in-store interaction.
Across the window takeover, content and OOH, the campaign gave Settle a bold presence on the streets of New York, and garnered millions of impressions. The unified design system made the brand instantly recognizable and helped it gain traction in the food and beverage industry.
The project culminated in a launch event hosted inside the takeover. We applied the identity across menus, signage, and small scale printed pieces that supported the evening and tied the experience together. The result was a unified visual moment for Settle, designed to introduce the brand through thoughtful design rather than traditional marketing cues.
