The challenge was to create an identity that felt as confident as the restaurant itself. The brand needed to be bold and characterful, rooted in hospitality tradition but alive with the personality of its setting.
Supper was brought in to create a complete identity system, covering menus, signage, collateral, and guest touchpoints. The operators wanted a brand that captured the life of the interiors, gave the restaurant a strong and lasting presence, and felt instantly recognizable.
"This is not the place for subtlety."
That was the brief. With that instruction in mind, the identity was built to be bold. It leaned into saturated colors, custom typography, and details that feel lived-in and soulful. Menus were structured on traditional brasserie grids and finished with custom leather covers, the logo was crafted from two typefaces that gave it structure and flair. Photography was treated to feel vintage yet fresh, and artwork from the dining room, like Scout Zabinski’s semi-nude painting, found its way onto coasters, matches, and other guest touchpoints.
The brand gave Soso’s a distinct identity that carried the space from cocktail bar through to a full restaurant. It is vibrant, confident, and layered, tying every element back to the dining room itself. Supper developed the full system from top to bottom, creating a brand that feels cohesive and full of personality.
Photography courtesy of Chelsea Kyle.
